Figma's Blocked Adobe Acquisition, Two Years On: Why Independence Worked Out
Adobe walked away from its $20 billion Figma deal in late 2023 after regulators signaled they would block it. Two years later, Figma has continued shipping independently — and the outcome looks better for users than a merger would have.
When Adobe announced its $20 billion acquisition of Figma in 2022, the design tool industry braced for consolidation. Regulators in the UK and EU had other ideas, and by December 2023 the deal was dead.
In hindsight, the blocked merger preserved exactly the kind of competitive pressure that benefits designers. Figma has kept shipping features at its own pace — Variables, Dev Mode, and an expanding FigJam product line — without folding into Adobe's existing Creative Cloud roadmap and pricing structure.
For teams choosing between Figma and Adobe's own tools today, that independence matters less as a corporate story and more as a practical one: Figma's pricing, support, and product direction remain its own, not subject to Adobe's broader subscription bundling strategy.
We update our full Figma review whenever pricing or major features change — see the review for the current breakdown.
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